All businesses need to understand the challenges their customer base is facing whatever their product or service is. However, it is all the more important in the beauty, aesthetic and spa industry. Centers offering cosmetic treatments need to understand the issues faced by their clients so that they can be sure they have the right equipment and treatment plans on offer.  

Hair removal can be a sensitive subject. Hirsutism, a condition that involves excessive body hair, is common. It is also something that a woman can feel self-conscious and embarrassed about. Anyone visiting your cosmetic treatment center to address their hirsutism will be keen to have their excess body hair thoroughly removed and to stay hair-free for as long as possible. 

It is therefore important that you provide a high-quality, efficient and gentle method of hair removal alongside a compassionate and sensitive nature of service. Here, we’ll explain how to choose the best hair removal technology to suit your client base and their specific needs. 

What is hirsutism and how can it be treated?

Fine, downy, light-colored hair on a woman’s body is normal and natural. However, sometimes a woman can experience excessive hair growth or body hair that is darker, coarser or more abundant than most others’. Body hair may also grow excessively in certain areas of the body where hair is unwanted like the face, chest or back. 

This kind of excessive and unwanted hair growth is known as hirsutism. The cause is a higher than typical level of male hormones, like testosterone. This makes it harder to manage body hair. Even after the hair is removed, the excessive hormones will continue to ensure the hair grows back thickly. 

Some hair removal treatments are more effective than others for treating hirsutism. Shaving, depilatory creams and waxing are only temporary solutions. Women with hirsutism will need to use these methods far more frequently than other women so they are likely to find them frustrating and too-time consuming.

Alternatively, bleach treatments can lighten the hair without needing to remove it but again, the effects are short-lived. Some women choose to take medication that alters the hormone levels that are to blame for their hirsutism but not everyone is in favor of this route.

One of the most successful treatments for hirsutism is one that your clinic can offer: laser hair removal. This treatment is a popular choice and offers a good solution as long as you have the very best technology to suit your client base.

What is laser hair removal? 

Laser hair removal technology uses a device that points a concentrated beam of light at body hair. Melatonin, a substance found in all hair, absorbs the light where it is converted into heat. This damages the hair from within and the follicle from which it grows. The damage to the follicle delays a new hair growing in place of the destroyed hair. 

It is important to note that laser hair removal does not offer permanent hair removal but it does last a lot longer than the methods discussed above, such as shaving and waxing. 

Laser hair removal is an increasingly popular treatment and a growing market. By the middle of this decade, the global market is expected to reach USD 3.9 billion. If your spa or medical aesthetics center is not yet offering this treatment, then it would be wise to consider adding it to your services on offer. 

What are the choices of laser hair removal technology available today?

Getting the right equipment is essential. Different products suit different demographics of women. The color of a woman’s skin and the texture of their body hair can affect the quality of results with some systems.

Here are some examples of technology currently available and who they would be suited to treating. These are all available from spa product suppliers in Dubai and licensed for use here, too. 

1. Alexandrite laser

This is one of the most well-used systems. It works efficiently on large areas of the body. It is best suited to those with a fair to light olive complexion and finer body hair. 

2. Diode lasers

This technology also works fast and efficiently on large areas of the body. However, it is better suited to clients with darker skin than the Alexandrite laser. It also works particularly well on very thick, coarse hairs. 

3. Long Pulsed Nd: YAG laser

This is one of the most versatile laser hair removal systems because it works well on all skin tones, making it a popular choice with small businesses. However, the Long Pulse Nd: YAG laser is more effective on finer, lighter hair than thick, coarse hair. Clients are also more likely to note discomfort after this particular laser hair removal treatment.

How to choose the right technology

To decide which is the best technology to invest in at your aesthetic or cosmetics center, you need to consider your client base carefully. As you have read, the results offered by the technology are affected by skin tone and hair type so you need to choose a laser hair removal system that will work well for the typical women coming to you for help.

In addition, you will need to consider the size of your investment and whether you are able to purchase more than one type of laser hair removal technology to offer a more comprehensive service suited to more people. To find out more, contact laser hair removal product suppliers in Dubai.